A great childhood starts with comfort
Fixing a Well-Known Problem
Like us, many other parents comment about the discomfort their children suffer from tags along the neckline or bundles of labels sewn into the seams of clothing.
This problem was not an easy fix as the ACCC dictates clothing labels (care instructions, manufacturing information etc) must be provided with every garment sold in Australia.
However, these labels don’t actually need to be sewn onto the fabric, so we went completely tagless and designed a simple-to-detach ‘hangtag’ with all the info you need.
We knew the problem, we knew how we could solve it – we just needed to ensure that when designing our clothing line we didn’t lose sight of all the other important considerations parents have when choosing clothing for their children.
THE BEGINNING
Hanada Mardian
In late 2019, Hanada Mardian, inspired by her own experiences as a mother of a little boy with skin sensitivities, created 'Baby Todd'.
With a deep commitment to child development, Hanada recognised a gap in the market for high-quality, comfortable and stylish baby clothes that parents can trust.
Driven by her passion for creating a nurturing environment for her own children, Hanada recognised that High Street store clothing all contained scratchy, irritating tags and labels. So she set out to create a new brand, dedicated to comfort, quality, and sustainability.
Her personal touch can be seen in every product we offer, ensuring that each item reflects her values and commitment to families everywhere.
THE PRESENT
Steve Alexander
In 2024, to enable Hanada to focus on her growing family, Steve Alexander took over 'Baby Todd' and rebranded the business as 'Baby Todd & Co.'.
With 30 years' experience in corporate marketing and a passion for delivering exceptional customer experiences, Steve's commitment to keep 'our little customer' (and their mum and dad) at the centre of decision making is key to the brand's culture.
As a step-father himself, Steve is deeply invested in supporting families access everyday luxury for their children whilst giving back to the community.
THE FUTURE
"We don't just sell clothes, we sell solutions for parenting challenges"
Become a Brand Partner
"We are keen to introduce new products into our store that meet our high standards of quality and customer value. If you are an owner of a unique and exceptional children's product, join us as a brand partner"
Become a Stockist
"To become a Baby Todd & Co. stockist, and provide your local parents with immediate access to Australia's softest bamboo clothing for children with sensitive skin - we welcome hearing from you too".
"There's an exciting future ahead for Baby Todd & Co."
Steve Alexander
Owner and Brand Director, Baby Todd & Co.
Our Values
Quality: We carefully select every item in our collection to ensure it meets our strict quality standards. Your child's safety and comfort is our top priority
Sustainability: We are committed to selecting manufacturing partners who use eco-friendly materials and adopt raw material sustainability practices, so you can feel good about the Baby Todd & Co. products you choose for your family
Community: Our partnership with i=Change enables every customer to decide which cause they want us to support. We donate $1 from every purchase to the organisation of their choice.
Our Products
From adorable, buttery soft new-born clothing to practical play-wear, our product range is designed to inspire and support children as they grow.
Each item is thoughtfully chosen to optimise their comfort; morning, noon & night.
Why we oppose 'fast-fashion'
'Fast-fashion' brands rely on cheap, disposable clothing produced quickly and sold at low prices, encouraging parents to buy, discard and buy again at an alarming rate.
At Baby Todd & Co. we only invest in sustainable, high-quality, long-lasting fabrics.
We are proud of our premium, durable 240gsm fabric weight that lasts wash after wash after wash.
Join Us
We strive to be more than just a brand; we’re a community of parents who share a love for our little ones, our society and our future.
We invite you to join us on this journey: connect with us on social media, sign up for our updates, and share your Baby Todd & Co. experiences with us!
Thank you for choosing Baby Todd & Co., together we’re creating a beautiful world for our children to be themselves.
The Baby Todd & Co. Team