PROUDLY AUSSIE OWNED & OPERATED
WHO WE ARE
Owned by Steve and Irina, Baby Todd & Co. is all about quality, comfort & timeless style.
As parents themselves, and with backgrounds in Marketing and HR, Steve and Irina know what great service should feel like.
WHERE WE ARE
First established in 2019, Steve and Irina now operate Baby Todd & Co. from an office and distribution centre on the Northern Beaches of Sydney.
HOW WE DO IT
By putting customer experience first, our local team fulfils the picking, packing and dispatch process to enable same day shipping with 100% accuracy.
WHY WE DO IT
Parents want high-quality, perennially stylish kid's clothes that they can trust to last.
Kids want clothing they can feel safe and comfortable in that makes them happy.
2024 - A year of change
In 2024, 'Baby Todd' was rebranded as 'Baby Todd & Co.'.
We added our popular loyalty program, The Growth Club. This program rewards parents for returning to us and provides discounts, offers, early access to new products and other little 'thank you's' along the parenting journey.
We integrated i=Change where our customers can select from 3 charitable causes and for every order, we donate on their behalf. It's our way of giving back without asking for any extra from our own customers.
We introduced same day delivery across the Sydney Metro area. This investment reinforces our commitment to providing the very best customer service.
2025 & beyond
"We don't just sell clothes, we sell solutions for parenting challenges"
BECOME A BRAND PARTNER
"We are keen to introduce new products into our store that meet our high standards of quality and customer value. If you are an owner of a unique and exceptional children's product, join us as a brand partner"
BECOME A STOCKIST
"To become a Baby Todd & Co. stockist, and provide your local parents with immediate access to Australia's softest bamboo clothing for children with sensitive skin - we welcome hearing from you too".
"There's an exciting future ahead for Baby Todd & Co."
Steve Alexander
Owner & Brand Director, Baby Todd & Co.
OUR VALUES
QUALITY
We carefully select every component of every item to ensure it meets the highest quality standards. We place quality over quantity, in all our decision making. Your child's comfort and safety is our top priority.
SUSTAINABILITY
We only work with suppliers who use eco-friendly materials and support raw material sustainability practices (such as bamboo re-forestation). We recycle our soft plastics and paper based waste with Valera Recycling in Sydney, NSW.
COMMUNITY
Our partnership with i=Change enables every customer to decide which charitable cause we donate to on their behalf.
Why we oppose 'fast-fashion'
Children outgrow clothing every 3–6 months, leading to rapid wardrobe turnover
Australians send 200,000+ tonnes of textiles to landfill each year
2/3 of kid’s clothing waste comes from ‘fast fashion’/budget brands e.g; Cotton On, H&M, ZARA, Shein, Boohoo.
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Our bamboo production house uses up to 70% less water .v. cotton manufacturing
Our garments last 3× longer on average thanks to our highest quality fabric selection
Eco-conscious parents understand high quality clothing improves circular fashion
We provide premium, 240gsm fabric clothing that lasts wash after wash after wash
Connect with Us
We strive to be more than just a brand; we’re a community of parents who share a love for our little ones, our towns, villages and neighbours, as well as the future of our environment.
We encourage you to connect with us on social media, sign up for our updates and useful blog notifications, and Tag us in your photos of your little ones wearing their Baby Todd & Co. outfits.
We would appreciate you letting your friends and family know about us, every recommendation helps.
Thanks again for choosing Baby Todd & Co.
Steve, Irina and the team at The Baby Todd & Co.