Whether you prefer Coke or Pepsi, one this is clear from blind taste testing, Pepsi wins.
So when Pepsi cheekily advertised that Diet Coke was 'ok', but Pepsi was better, we couldn't resist highlighting the same comparison when it comes to children's clothing - and the significantly better experience children and parents feel when they choose Baby Todd & Co.
And when it comes to baby clothing, we get it—you want what’s best for your child. You want softness, safety, and comfort. You want clothes that won’t cause itchy meltdowns or force you into a nightly ritual of cutting out scratchy tags. You want something pure.
We know (we've been there too), you might start by browsing High Street brands like, 'Seed', 'Bonds', 'Cotton On' or 'Pure Baby' - where the brand names are familiar or the name sounds good. Clean. Honest. Gentle. But if you take a closer look, you might start asking yourself - is it pure enough for my little one?
Here’s the thing: “Pure” is easy to say. It’s harder to prove. And when you're buying for a baby with eczema, sensory sensitivities or just a strong preference for comfort (you know the type!), empty marketing promises just don’t cut it. Labels like “organic” or “natural” don’t automatically equal comfortable. In fact, many so-called "pure" brands still use internal tags, textured seams and stock-standard cuts that overlook what real children need - and what real parents experience during daily dressing routines.
That’s where Baby Todd & Co. steps in.
We don’t hide behind fluffy words—we deliver on the details. Designed with dermatologists, sensory specialists, and tired parents in mind, Baby Todd & Co. clothing is super-soft (we use the highest quality, 240gsm bamboo), tagless (nothing on any seam to irritate the skin), and frustration-friendly (easy-on, easy-off designs with our generous blend of spandex are perfect for active children).
We’ve taken everyday essentials and re-engineered them for real life. Our garments are made for kids who can’t stand scratchy necklines, stitched labels or seams in all the wrong places. You’ll find clever design choices like silky thread on seams and breathable and hypoallergenic fabrics that actually lives up to the hype.
Because comfort shouldn’t be a guessing game. And "pure" shouldn't mean just marketing spin.
So yes—High Street children's fast-fashion is OK. It’s fine. It’ll do in a pinch.
But Baby Todd & Co. is different. It's better. It’s the brand for parents who ask questions, read labels, and want more than vague promises. It’s the brand that sees you cutting out tags and thinks: “You shouldn’t have to do that.”
When it comes to your child’s wellbeing, 'OK' isn’t good enough
At the end of the day, you don’t need another brand telling you they’re “pure.” You need a brand that proves it—through design, through comfort, through the way your child actually responds to what they’re wearing. Baby Todd & Co. was built by parents, for parents who expect more and won’t settle for less.
So if you and your little one are ready for better, start dressing them in clothing that’s made with real care, intelligence and intention—come join the smart parents.
Because when it comes to quality babywear…
“Pure” is OK.
But Baby Todd & Co.?
That’s the smart parent's choice.